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| COLOR HANDBOOK FOR THE GRAPHIC ARTS 2nd Edition |
Until recently, jobs in the graphic arts industry were highly specialized
and color expertise was left to a small number of skilled craftsmen. As electronic
publishing continues its rapid growth, more and more of this knowledge of color issues
is required by all of those involved in the process, from art directors and designers,
to service bureaus and prepress suppliers, to CSRs and salespeople. Understanding color
issues can prevent a lot of frustration, missed deadlines and expensive makeovers.
Color is an important part of our lives. It is a sensation created from light that
exists everywhere in nature. From the first caves to castles, houses and living rooms,
people have always brought color into their homes and used it to enhance their lives.
We use color to dress and decorate ourselves. Color adds excitement and emotion to our
lives. From royal purples to natural greens to aggressive and dramatic reds, color has
always been tied intimately to our emotions and feelings. We can feel blue, be red hot
or turn green with envy. As advertisers have known for years, color sells!
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